Empowering your sales teams

Hi, I’m Angela Davidson, welcome to Passion for Protection. My passion; to enhance and grow your protection business.

Angela Davidson

What can I do for you?

Protection process Health check

Working with you to fully understand your current protection advice journey – resulting in a bespoke strategic plan of action for growth and quality business written.

Individual Sales Performance Coaching

Whether you're new to the industry, new to protection or looking to diversify into new areas of protection – working together we'll get you to the next level and beyond.

Sales Team Training

Inspiring your teams to discover and embed best practices, that will elevate your sales process and client experience. Having clients at the heart of your process, we will deliver the best outcomes.

Product Knowledge & Proposition Training

In an ever changing market; specific, unbiased training on products and propositions can reinvigorate your business and open new doors.

About me

Myself & Passion for protection

Protection is seen as the cornerstone of financial planning and yet, it’s not always an easy subject to discuss. So often advisers say they want to do more to address the needs of their clients; but there are many barriers to writing the business levels they want. My forte is in working with your business to enhance skills and knowledge, and to finesse protection conversations to create great outcomes for you and your clients.


What my clients say

"Our current protection sales volume & conversion has most definitely been boosted dramatically through utilising Angela’s services over the years."
Ian Atkinson
Senior Mortgage Specialist & Financial Protection Expert - First Rate Mortgages
"Angela has helped me more than anyone else with protection – the protection market, its products and their various nuances."
Fergus Westwood
Chartered Wealth Manager - Clayton Dene Financial Planning
"I would not hesitate to recommend Angela for the excellent advice and support she has provided me and my team."
Mark Hardy
Mortgage and Protection Business Owner
Free Consultation

get in touch today!